机读格式显示(MARC)

• 000 00670cam a2200253 a 4500

• 001 0000374477

• 003 CAL

• 005 20191010085300.0

• 008 810716s1979 nyua b 001 0 eng d

• 020 __ |a 0471058718

• 040 __ |a DUTL |c DUTL

• 090 __ |a F713/E38

• 093 __ |a F713 |2 4

• 094 __ |a 29.419 |2 3

• 099 __ |a CAL 022007075271

• 100 1_ |a Markin, Rom.

• 245 10 |a Marketing / |c Rom Markin.

• 260 __ |a New York : |b John Wiley & Sins, |c c1979.

• 300 __ |a [11], 700, lxii p. : |b ill. ; |c 24 cm.

• 440 _4 |a The Wiley series in marketing

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Marketing.

• 920 __ |a 222016 |z 1

• 998 __ |a DUTL