机读格式显示(MARC)

• 000 01113pam a2200325 a 4500

• 001 0000374065

• 005 20190929154900.0

• 008 920924s1993 maua b 001 0 eng

• 010 __ |a 92036862

• 020 __ |a 0875843328 (acid-free paper) : |c $29.95

• 035 __ |a (DLC) 92036862

• 040 __ |a DLC |c DLC |d DLC

• 050 00 |a HF5438.25 |b .S434 1993

• 082 00 |a 658.8/343 |2 20

• 090 __ |a F713.5/E104

• 093 __ |a F713.5 |2 4

• 245 00 |a Seeking customers / |c edited, with an introduction by Benson P. Shapiro and John J. Sviokla.

• 260 __ |a Boston, MA : |b Harvard Business School Pub., |c c1993.

• 300 __ |a xviii, 343 p. : |b ill ; |c 25 cm.

• 440 _4 |a The Harvard business review book series

• 500 __ |a Articles originally published in the Harvard business review.

• 500 __ |a Companion volume to: Keeping customers.

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Selling.

• 650 _0 |a Consumers' preferences.

• 650 _0 |a Consumer satisfaction.

• 700 1_ |a Shapiro, Benson P.

• 700 1_ |a Sviokla, J. J.

• 730 0_ |a Harvard business review.

• 920 __ |a 222016 |z 1