机读格式显示(MARC)

• 000 00994nam a2200301 i 4500

• 001 0000378882

• 005 20191129144400.0

• 008 191129s2001 enka b 001 0 eng d

• 020 __ |a 1841160903 (pbk.)

• 040 __ |a JLUZC |b eng |c JLUZC |e rda

• 090 __ |a F760.5/E30

• 093 __ |a F760.5 |2 5

• 100 1_ |a Rijkenberg, Jan, |e author.

• 245 10 |a Concepting : |b creating successful brands in a communication-oriented era / |c Jan Rijkenberg.

• 246 31 |a creating successful brands in a communication-oriented era

• 264 _1 |a Henley-on-Thames : |b World Advertising Research Center , |c 2001.

• 300 __ |a 120pages : |b illustrations ; |c 22cm.

• 336 __ |a text |2 rdacontent

• 337 __ |a unmediated |2 rdamedia

• 338 __ |a volume |2 rdacarrier

• 500 __ |a Includes index.

• 650 _0 |a Business names Design

• 650 _0 |a Brand name products

• 650 _0 |a ConceptsMarketing

• 650 _0 |a AdvertisingBrand name products

• 650 _0 |a AdvertisingResearch

• 700 1_ |a , |e author.

• 920 __ |a 222016 |z 1