机读格式显示(MARC)

• 000 00777nam a2200265 a 4500

• 001 0000373686

• 003 CAL

• 005 20190927094200.0

• 008 031215s2002 ilua 001 0 engsu

• 020 __ |a 0658009451

• 040 __ |a SDFI |d HIT |c LJUZC

• 050 00 |a HD69.b7 |b .G74 2001

• 082 00 |a 658.8/27 |2 21

• 090 __ |a F760.5/E5

• 093 __ |a F760.5 |2 4

• 099 __ |a CAL 022003185267

• 100 1_ |a Gregory, James R.

• 245 10 |a Branding across borders : |b a guide to global brand marketing / |c James R. Gregory with Jack G. Wiechmann.

• 260 __ |a Chicago, Illinois : |b McGraw-Hill, |c c2002.

• 300 __ |a xiii, 232 p. : |b ill. ; |c 24 cm.

• 500 __ |a Includes index.

• 650 _0 |a Brand name products |x marketing

• 700 1_ |a Wiechmann, Jack G.

• 920 __ |a 222016 |z 1

• 998 __ |a SDFI