机读格式显示(MARC)
- 000 01086cam a2200301 a 4500
- 008 960318s1996 ilua b 001 0 eng
- 040 __ |a DLC |c DLC |d DLC
- 050 00 |a P90 |b .J344 1996
- 100 1_ |a Jawitz, William.
- 245 10 |a Understanding mass media / |c William Jawitz.
- 260 __ |a Lincolnwood, Ill. : |b National Textbook Co., |c c1996.
- 300 __ |a xv, 512 p. : |b ill. (some col.) ; |c 25 cm.
- 500 __ |a Rev. ed. of: Understanding mass media / Jeffrey Schrank. 4th ed. 1991.
- 504 __ |a Includes bibliographical references and index.
- 700 1_ |a Schrank, Jeffrey. |t Understanding mass media.
- 856 42 |3 Publisher description |u http://www.loc.gov/catdir/enhancements/fy0602/94068800-d.html
- 856 42 |3 Contributor biographical information |u http://www.loc.gov/catdir/enhancements/fy0737/94068800-b.html