机读格式显示(MARC)

• 000 00968nam a2200277 a 4500

• 001 0000378717

• 005 20191126092000.0

• 008 920716t19921992ilua b 001 0 eng d

• 020 __ |a 1563180014

• 040 __ |a FUG |c FUG |d UtOrBLW

• 090 __ |a F713.50/E117

• 093 __ |a F713.50 |2 5

• 100 1_ |a Messner, Fredrick R

• 245 10 |a Business to business communications handbook / |c Fred R. Messner

• 264 _1 |a Lincolnwood, Ill. : |b NTC Business Books in conjunction with the Association of National Advertisers, |c [1992]

• 300 __ |a xvii, 302 pages : |b illustrations ; |c 27 cm

• 336 __ |a text |b txt |2 rdacontent

• 337 __ |a unmediated |b n |2 rdamedia

• 338 __ |a volume |b nc |2 rdacarrier

• 504 __ |a Includes bibliographical references and index

• 650 _0 |a Communication in marketing

• 650 _0 |a Advertising, Industrial

• 650 _0 |a Industrial marketing |x Management

• 650 _0 |a Sales promotion

• 710 2_ |a Association of National Advertisers

• 920 __ |a 222016 |z 1