机读格式显示(MARC)

• 000 00819nam a22002897a 4500

• 001 0000378826

• 003 CAL

• 005 20191128101400.0

• 008 930222s1996 enka bs 001 0 eng

• 020 __ |a 0749426144

• 035 __ |a (Sirsi) 022000160013

• 040 __ |a DLC |c DLC

• 050 00 |a HF5415.13 |b .W48 1990

• 082 00 |a 658.8/02 |2 20

• 090 __ |a F713.50/E127=2

• 093 __ |a F713.50 |2 5

• 099 __ |a CALB022011325900

• 100 1_ |a Westwood, John.

• 245 14 |a The marketing plan : |b a practitioner's guide / |c John Westwood.

• 246 0_ |a a practitioner's guide

• 250 __ |a second edition

• 260 __ |a London : |b Kogan Page, |c 1996

• 300 __ |a 224 p. : |b ill. ; |c 24 cm.

• 504 __ |a Includes bibliographical references (p.215-218) and index.

• 650 _0 |a Marketing |x Management.

• 920 __ |a 222016 |z 1

• 998 __ |a RUC