机读格式显示(MARC)

• 000 00884nam a2200301 4500

• 001 0000374310

• 003 CAL

• 005 20191008144900.0

• 008 981216s1982 nyua b 00110 eng

• 020 __ |a 0060443596

• 040 __ |c SJT

• 043 __ |a n-us---

• 050 00 |a HF5415.1 |b .M38 1982

• 082 0_ |a 658.8/00973 |2 19

• 090 __ |a F713.5/E155

• 093 __ |a F713.5

• 099 __ |a CAL 022000328289

• 100 1_ |a McDaniel, Carl D. |0 CAL n2005163400# |7 ba0yba0y

• 245 10 |a Marketing / |c Carl McDaniel, Jr.

• 250 __ |a 2nd ed.

• 260 __ |a New York : |b Harper & Row, |c c1982.

• 300 __ |a xix, 752, [7] p. : |b ill. ; |c 24 cm.

• 500 __ |a Rev. ed. of: Marketing, an integrated approach. c1979.

• 504 __ |a Includes bibliographical references and indexes.

• 650 _0 |a Marketing |z United States.

• 650 _0 |a Marketing |z United States |x Case studies.

• 920 __ |a 222016 |z 1

• 998 __ |a SJT