机读格式显示(MARC)

• 000 01441nam a2200325 a 4500

• 001 0000374109

• 003 CAL

• 005 20190929163400.0

• 008 020730s2002 ilua b 001 0 eng

• 010 __ |a 2002012222

• 020 __ |a 0793155606

• 035 __ |a fdu09091605

• 040 __ |a DLC |c DLC |d DLC

• 042 __ |a pcc

• 050 00 |a HD69.B7 |b V563 2002

• 082 00 |a 658.8/27 |2 21

• 090 __ |a F713.50/E69

• 093 __ |a F713.50 |2 4

• 099 __ |a CAL 022003118367

• 100 1_ |a Vincent, Laurence. |0 CAL n2005284364# |7 ba0yba0y

• 245 10 |a Legendary brands : |b unleashing the power of storytelling to create a winning marketing strategy / |c Laurence Vincent.

• 260 __ |a Chicago : |b Dearborn Trade Pub., |c c2002.

• 300 __ |a x, 321 p. : |b ill. ; |c 24 cm.

• 504 __ |a Includes bibliographical references (p. 309-312) and index.

• 505 0_ |a All brands are not created equal -- Brand mythology -- Myth and the narrative of legendary brands -- Legendary brands and personal narrative -- Investigating brand narrative -- Crafting brand narrative -- Communicating brand narrative -- Brand culture -- Cobranding, sponsorship, and partnership marketing -- Brand agents -- Nonlinear branding -- Rescuing the troubled brand -- Brand narrative and the body politic -- The dark side of brand mythology.

• 650 _0 |a Brand name products.

• 650 _0 |a Brand name products |x Marketing.

• 650 _0 |a Customer relations.

• 920 __ |a 222016 |z 1

• 998 __ |a FDU