机读格式显示(MARC)

• 000 01041pam a2200325 a 4500

• 001 0000212817

• 003 CAL

• 005 20101221103200.0

• 008 010615s1998 cauab b 001 0 eng d

• 010 __ |a 94013772

• 020 __ |a 7810442775

• 040 __ |a DUTL |c ZSU

• 050 00 |a HM263 |b .H437 1998

• 082 00 |a 659.2 |2 20

• 090 __ |a C912.3/E2

• 093 __ |a C912.3 |2 4

• 094 __ |a 33.662 |2 3

• 099 __ |a CAL 022001358590 |a CAL 022000379176 |a CAL 022010092232

• 100 1_ |a Hendrix, Jerry A.

• 245 10 |a Public relations cases / |c Jerry A. Hendrix.

• 246 31 |a 公共关系案例

• 250 __ |a 4th ed.

• 260 __ |a 大连 : |b 东北财经大学出版社, |c 1998.

• 300 __ |a xi, 479 p. : |b ill., maps ; |c 27 cm.

• 440 _0 |a 世界财经与管理教材大系. |p 市场营销系列.英文版

• 504 __ |a Includes bibliographical references and index.

• 534 __ |p Reprint. Originally published: |c Belmont, Calif. : Wadsworth Pub. Co., c1998. |b 4th ed.

• 650 _0 |a Public relations |z United States |x Case studies.

• 650 _0 |a Publicity |x Case studies.

• 920 __ |a 222016 |z 2