机读格式显示(MARC)

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• 010 __ |a 978-7-81127-147-8 |d CNY39.00

• 099 __ |a CAL 012008124496

• 100 __ |a 20080924d2008 ek y0chiy50 ea

• 101 0_ |a chi

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• 200 1_ |a 消费者发现与主体性缺席 |A xiao fei zhe fa xian yu zhu ti xing que xi |e 现代广告理论及运用史评 |d = The finding of consumer & absence of subjectivity |e a brief history & its criticism of modern advertising theories and their practice |f 蔡勇著 |z eng

• 210 __ |a 北京 |c 中国传媒大学出版社 |d 2008

• 215 __ |a 211页, [1] 叶图版 |c 图, 肖像 |d 24cm

• 225 2_ |a “简即真”的营销传播理论 |A “ jian ji zhen ” de ying xiao chuan bo li lun

• 320 __ |a 有书目 (第201-208页)

• 410 _0 |1 2001 |a “简即真”的营销传播理论

• 510 1_ |a Finding of consumer & absence of subjectivity |e a brief history & its criticism of modern advertising theories and their practice |z eng

• 517 1_ |a 现代广告理论及运用史评 |A xian dai guang gao li lun ji yun yong shi ping

• 606 0_ |a 广告学 |A guang gao xue |x 研究

• 690 __ |a F713.80 |v 4

• 701 _0 |a 蔡勇 |A cai yong |4 著

• 801 _0 |a CN |b WUL |c 20080924

• 905 __ |a LJUZC |d F713.80/107

• 920 __ |a 222016 |z 1