机读格式显示(MARC)

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• 001 0000373644

• 003 CAL

• 005 20190926141300.0

• 008 731030s1974 ilua b 000 0 eng

• 010 __ |a 73019517 //r91

• 020 __ |a 0030081815

• 040 __ |a DLC |c DLC |d DLC

• 050 00 |a HF5415

• 082 00 |a 658.8/008

• 090 __ |a F713.5/E37

• 093 __ |a F713.5 |2 5

• 099 __ |a CAL 022000504471

• 245 00 |a Readings in contemporary marketing / |c edited by Eugene M. Johnson, Ray S. House [and] Carl D. McDaniel, Jr.

• 260 __ |a Hinsdale, Ill. : |b Dryden Press, |c c1974.

• 300 __ |a vi, 314 p. : |b ill. ; |c 24 cm.

• 504 __ |a Includes bibliographical references.

• 650 _0 |a Marketing.

• 700 1_ |a House, Ray S. |0 CAL n2005110393# |7 ba0yba0y

• 700 1_ |a McDaniel, Carl D. |0 CAL n2005163400# |7 ba0yba0y

• 920 __ |a 222016 |z 1

• 998 __ |a JLU