机读格式显示(MARC)

• 000 01125cam 2200313 a 4500

• 001 0000061184

• 003 CAL

• 005 20060614111800.0

• 008 060614r20032003cc a b 001 0 eng d

• 020 __ |a 7302076979

• 040 __ |a TSU |c TSU |d NUL

• 041 0_ |a eng |b chi

• 090 __ |a F713.50-37/E1

• 093 __ |a F713.50-37 |2 4

• 099 __ |a CAL 022004015343

• 100 1_ |a Lilien, Gary L., |d 1946-

• 245 10 |a Marketing engineering = |b 营销工程 : computer-assisted marketing analysis and planning / |c Gary L. Lilien, Arvind Rangaswamy著.

• 246 31 |a 营销工程

• 250 __ |a 2nd ed.

• 260 __ |a 北京 : |b 清华大学出版社, |c 2003.

• 300 __ |a xxvi, 518 p. : |b ill. ; |c 26 cm.

• 440 _0 |a 清华营销学系列英文版教材

• 504 __ |a Includes bibliographical references (p. [481]-497) and indexes.

• 534 __ |p Reprint. Originally published: |c Upper Saddle River, N.J. : Prentice-Hall, Inc., c2003. |b 2nd ed. |z 0130355496.

• 650 _0 |a Marketing |x Data processing.

• 650 _0 |a Marketing |x Decision making |x Mathematical models.

• 650 _0 |a Marketing |x Decision making |x Data processing.

• 700 1_ |a Rangaswamy, Arvind.

• 920 __ |a 222016 |z 2