机读格式显示(MARC)

• 000 00961pam a2200301 a 4500

• 001 0000373817

• 003 CAL

• 005 20190927153900.0

• 008 940805s1985 njua b 00110 eng

• 010 __ |a 84015962

• 020 __ |a 0133414396

• 040 __ |c NKL

• 050 00 |a HF5415 |b .C793 1985

• 082 0_ |a 658.8 |2 19

• 090 __ |a F713.56/E7

• 093 __ |a F713.56 |2 4

• 099 __ |a CAL 021999611590

• 100 1_ |a Cundiff, Edward W. |0 CAL n2005052552# |7 ba0yba0y

• 245 10 |a Fundamentals of modern marketing / |c Edward W. Cundiff, Richard R. Still, Norman A.P. Govoni.

• 250 __ |a 4th ed.

• 260 __ |a Englewood Cliffs, N.J. : |b Prentice-Hall, |c c1985.

• 300 __ |a xi, 482 p. : |b ill. ; |c 25 cm.

• 504 __ |a Includes bibliographical references and indexes.

• 650 _0 |a Marketing.

• 700 1_ |a Still, Richard Ralph, |d 1921-1991. |0 CAL n2005236330# |7 ba0yba0y

• 700 1_ |a Govoni, Norman A. P. |0 CAL n2005090099# |7 ba0yba0y

• 920 __ |a 222016 |z 1

• 998 __ |a NKL