机读格式显示(MARC)

• 000 00727cam a2200265 4500

• 001 0000373526

• 005 20190924145900.0

• 008 730327s1972 enk 001 0 eng

• 010 __ |a 73151112

• 015 __ |a B***

• 020 __ |a 0582450128

• 035 __ |a (DLC) 73151112

• 040 __ |a DLC |c DLC |d DLC

• 050 00 |a HF5415 |b .M2572

• 082 00 |a 658.8

• 090 __ |a F713.5/E27

• 093 __ |a F713.5 |2 5

• 100 1_ |a McIver, Colin, |d 1914-

• 245 10 |a Marketing for managers; |b the practical man's guide to a complex subject.

• 260 __ |a [London] |b Longman |c [1972]

• 300 __ |a 224 p. |c 21 cm.

• 490 0_ |a Professional perspectives in marketing

• 650

• 650 _0 |a Marketing.

• 920