机读格式显示(MARC)
- 000 01007cam a2200313 a 4500
- 008 940806s1981 ilua 00110 eng
- 050 00 |a HF5415.13 |b .R4 1981
- 099 __ |a CAL 021999611776
- 100 1_ |a Rewoldt, Stewart Henry, |d 1922- |0 CAL n2005203865# |7 ba0yba0y
- 245 10 |a Introduction to marketing management : |b text and cases / |c Stewart H. Rewoldt, James D. Scott, Martin R. Warshaw.
- 260 __ |a Homewood, Ill. : |b R.D. Irwin, |c 1981.
- 300 __ |a xvi, 874 p. : |b ill. ; |c 24 cm.
- 500 __ |a Includes indexes.
- 650 _0 |a Marketing |x Management.
- 650 _0 |a Marketing |x Management |x Case studies.
- 700 1_ |a Scott, James Dacon. |0 CAL n2005219761# |7 ba0yba0y
- 700 1_ |a Warshaw, Martin R. |0 CAL n2005258420# |7 ba0yba0y