机读格式显示(MARC)

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• 001 0000374056

• 005 20190929154000.0

• 008 000721s2001 nyu b 001 0 eng

• 010 __ |a 00060924

• 020 __ |a 0071360700 (cloth)

• 040 __ |a DLC |c DLC |d DLC

• 042 __ |a pcc

• 043 __ |a n-us---

• 050 00 |a HF5415 |b .T774 2001

• 082 00 |a 658.8 |2 21

• 090 __ |a F713.50/E62

• 093 __ |a F713.50 |2 5

• 100 1_ |a Turner, Marcia Layton.

• 245 10 |a How to think like the world's greatest marketing minds / |c Marcia Layton Turner.

• 246 30 |a World's greatest marketing minds

• 260 __ |a New York : |b McGraw-Hill, |c c2001.

• 300 __ |a xvii, 190 p. ; |c 21 cm.

• 440 _4 |a The leader's edge

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Marketing.

• 650 _0 |a Marketing executives |z United States.

• 650 _0 |a Businesspeople |z United States.

• 920 __ |a 222016 |z 1