机读格式显示(MARC)

• 000 00779cam a2200265 a 4500

• 001 0000373939

• 003 CAL

• 005 20190929105800.0

• 008 031001s1972 nyua b 001 0 eng

• 010 __ |a 76184118

• 020 __ |a 0155551124

• 040 __ |a DLC |c DLC |d WSU

• 090 __ |a F713.5/E73

• 093 __ |a F713.5 |2 4

• 099 __ |a CAL 022003170149

• 100 1_ |a Boyd, Harper W.

• 245 10 |a Marketing management / |c Harper W. Boyd, Jr., William F. Massy.

• 260 __ |a New York : |b Harcourt Brace Jovanovich, |c c1972.

• 300 __ |a xii, 618 p. : |b ill. ; |c 24 cm.

• 490 0_ |a The Harbrace series in business and economics

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Marketing |x Management.

• 700 1_ |a Massy, William F.

• 920 __ |a 222016 |z 1

• 998 __ |a NKL