机读格式显示(MARC)
- 000 00921pam a2200325 a 4500
- 008 980817s1999 nyu 001 0 eng
- 050 00 |a HF5415.13 |b .H547 1999
- 099 __ |a CAL 022008007518
- 245 10 |a Radical marketing : |b from Harvard to Harley, lessons from ten that broke the rules and made it big / |c Sam Hill and Glenn Rifkin.
- 260 __ |a New York, N.Y. : |b HarperBusiness, |c c1999.
- 300 __ |a xvi, 277 p ; |c 24 cm.
- 500 __ |a Includes index.
- 650 _0 |a Marketing |x Management.
- 650 _0 |a Marketing research.
- 650 _0 |a Marketing |x Planning.