机读格式显示(MARC)

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• 040 __ |a DLC |c ODaWU |d OCoLC |d Uk |d DLC

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• 099 __ |a CAL 022004024802

• 100 1_ |a Stern, Mark E.

• 245 10 |a Marketing planning : |b a systems approach / |c Mark E. Stern.

• 260 __ |a New York : |b McGraw-Hill, |c c1966.

• 300 __ |a xvii, 153 p. : |b ill. ; |c 21 cm.

• 490 0_ |a Perspectives in marketing series

• 504 __ |a Includes bibliographical references (p. 144-147) and index.

• 650 _0 |a Marketing.

• 920 __ |a 222016 |z 1

• 998 __ |a NKL