机读格式显示(MARC)

• 000 01297cam a2200361 a 4500

• 001 0000373811

• 003 CAL

• 005 20190927151900.0

• 008 990115s1999 nyua 001 0 eng

• 010 __ |a 99012222

• 020 __ |a 0471295558 (alk. paper)

• 035 __ |a (DLC) 99012222

• 040 __ |a DLC |c DLC |d DLC

• 042 __ |a pcc

• 050 00 |a HF5415.13 |b .W548 1999

• 082 00 |a 658.8/27 |2 21

• 090 __ |a F713.50/E40

• 093 __ |a F713.50 |2 5

• 099 __ |a CAL 0220110310884m

• 100 1_ |a Winkler, Agnieszka.

• 245 10 |a Warp-speed branding : |b the impact of technology on marketing / |c by Agnieszka Winkler.

• 260 __ |a New York : |b John Wiley & Sons, |c c1999.

• 300 __ |a xii, 227 p. : |b ill. ; |c 24 cm.

• 500 __ |a "Adweek books."

• 500 __ |a Includes index.

• 650 _0 |a Branding (Marketing)

• 650 _0 |a Marketing |x Technological innovations.

• 650 _0 |a High technology |x Marketing.

• 856 4_ |b \201303251\201101006\0220110310884m\F001.jpg |u http://ftp-ab.calis.edu.cn:3000/view.asp?oid=\201303251\201101006\0220110310884m&type=1 |2 封面

• 856 4_ |b \201303251\201101006\0220110310884m\M001.jpg |u http://ftp-ab.calis.edu.cn:3000/view.asp?oid=\201303251\201101006\0220110310884m&type=3 |2 目次

• 920 __ |a 222016 |z 1

• 921 __ |a CASHL |b CEPIEC |c 9780471295556

• 998 __ |a XMU