机读格式显示(MARC)

• 000 00771pam a2200265 a 4500

• 001 0000374485

• 003 CAL

• 005 20191010091600.0

• 008 770617s1978 njua b 00110 eng

• 010 __ |a 77024308

• 020 __ |a 0135582059

• 040 __ |c NUL

• 050 00 |a HF5415 |b .N47

• 082 00 |a 658.8 |2 21

• 090 __ |a F713.3/E65

• 093 __ |a F713.3

• 099 __ |a CAL 022001014660

• 100 1_ |a Nickels, William G. |0 CAL n2005180015# |7 ba0yba0y

• 245 10 |a Marketing principles : |b a broadened concept of marketing / |c William G. Nickels.

• 260 __ |a Englewood Cliffs, N.J. : |b Prentice-Hall, |c c1978.

• 300 __ |a xvi, 576 p. : |b ill. ; |c 24 cm.

• 504 __ |a Includes bibliographical references and indexes.

• 650 _0 |a Marketing.

• 920 __ |a 222016 |z 1

• 998 __ |a NUL