机读格式显示(MARC)

• 000 01130cam a2200325 a 4500

• 001 0000212804

• 003 CAL

• 005 20101220110300.0

• 008 961016r19981997cc ab rb 000 0 eng

• 010 __ |a 96037108

• 020 __ |a 7810444697

• 040 __ |a DLC |c DLC |d DLC |d HST

• 050 00 |a HF5415.13 |b .B448 1997

• 082 00 |a 658.8 |2 21

• 090 __ |a F713.50/E11

• 093 __ |a F713.50 |2 4

• 099 __ |a CAL 022000781771 |a CAL 022000793075

• 100 1_ |a Bernhardt, Kenneth L., |d 1944-

• 245 10 |a Cases in marketing management / |c Kenneth L. Bernhardt, Thomas C. Kinnear = 营销管理案例 /肯尼斯·L. 伯恩哈德特，托马斯·C. 肯尼尔.

• 246 31 |a 营销管理案例

• 250 __ |a 7th ed.

• 260 __ |a 大连 : |b 东北财经大学出版社, |c 1998.

• 300 __ |a xiv, 665 p. : |b ill., maps ; |c 26 cm.

• 440 _0 |a 世界财经与管理教材大系. |p 市场营销系列·英文版

• 504 __ |a Includes bibliographical references.

• 534 __ |p Reprint. Originally pulished : |c McGraw-Hill Co., c1997, |b 7th ed.

• 650 _0 |a Marketing |x Management |x Case studies

• 650 _0 |a Marketing |x Decision making |x Case studies

• 700 1_ |a Kinnear, Thomas C., |d 1943-

• 920 __ |a 222016 |z 2