机读格式显示(MARC)

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• 001 0000373987

• 003 CAL

• 005 20190929143500.0

• 008 981216s1982 nyua b 00110 eng

• 010 __ |a 81008236 //r84

• 020 __ |a 0070489203

• 040 __ |c SJT

• 050 00 |a HF5415.13 |b .G84

• 082 0_ |a 658.8 |2 19

• 090 __ |a F713.5/E82

• 093 __ |a F713.5

• 099 __ |a CAL 022000328285 |a CAL 022000502130 |a CAL 022000351742

• 100 1_ |a Guiltinan, Joseph P. |0 CAL n2005094254# |7 ba0yba0y

• 245 10 |a Marketing management : |b strategies and programs / |c Joseph P. Guiltinan, Gordon W. Paul.

• 260 __ |a New York : |b McGraw-Hill, |c c1982.

• 300 __ |a xvi, 412 p. : |b ill. ; |c 22 cm.

• 440 _0 |a McGraw-Hill series in marketing

• 504 __ |a Includes bibliographies and index.

• 650 _0 |a Marketing |x Management.

• 700 1_ |a Paul, Gordon W. |0 CAL n2005189340# |7 ba0yba0y

• 920 __ |a 222016 |z 1

• 998 __ |a SJT