机读格式显示(MARC)

• 000 00666pam a2200253 4500

• 001 0000374211

• 005 20190930101800.0

• 008 730226t19731972nyua b 001 0 eng d

• 010 __ |a 73003320

• 020 __ |a 0470954507

• 035 __ |a (DLC) 73003320

• 040 __ |a DLC |c DLC |d DLC

• 050 00 |a HF5415 |b .W54854

• 090 __ |a F713.5/E135

• 093 __ |a F713.5

• 100 1_ |a Winkler, John.

• 245 10 |a Winkler on marketing planning.

• 260 __ |a New York, |b Wiley |c [1973, c1972]

• 300 __ |a xii, 291 p. |b illus. |c 25 cm.

• 500 __ |a "A Halsted Press book."

• 504 __ |a Bibliography: p. [279]-281.

• 650 _0 |a Marketing.

• 650 _0 |a Planning.

• 920 __ |a 222016 |z 1