机读格式显示(MARC)

• 000 01423cam a22003374a 4500

• 001 0000235245

• 005 20140313102400.0

• 008 030204s2003 nju b 001 0 eng

• 010 __ |a 2003002423

• 020 __ |a 0471274046

• 020 __ |a 0471768073

• 020 __ |a 9780471768074

• 020 __ |a 9780471274049

• 040 __ |a DLC |c DLC |d DLC

• 050 00 |a HD62.15 |b .C34 2003

• 082 00 |a 658.4/013 |2 21

• 090 __ |a F273/E6

• 093 __ |a F273 |2 5

• 100 1_ |a Calloway, Joe.

• 245 10 |a Becoming a category of one : |b how extraordinary companies transcend commodity and defy comparison / |c Joe Calloway.

• 260 __ |a Hoboken, N.J. : |b J. Wiley, |c c2003.

• 300 __ |a xiv, 223 p. ; |c 24 cm.

• 500 __ |a Includes index.

• 505 0_ |a We just decided to go -- Know who you are -- Success means you know what used to work -- The commodity trap -- Your brand is everything -- The three rules -- The new customer reality -- Case study : tractor supply company -- The heart of a category of one performer.

• 650 _0 |a Benchmarking (Management)

• 650 _0 |a Corporate image.

• 650 _0 |a Brand name products.

• 856 42 |3 Contributor biographical information |u http://www.loc.gov/catdir/bios/wiley045/2003002423.html

• 856 42 |3 Publisher description |u http://www.loc.gov/catdir/description/wiley038/2003002423.html

• 856 41 |3 Table of contents |u http://www.loc.gov/catdir/toc/wiley031/2003002423.html

• 920 __ |a 222016 |z 1