机读格式显示(MARC)

• 000 00809nam a2200289 a 4500

• 001 0000373999

• 003 CAL

• 005 20190929144700.0

• 008 700408s1970 ilu 000 0 eng d

• 010 __ |a 72105536

• 035 __ |a 9(DLC) 72105536

• 040 __ |a DLC |c DLC |d DLC

• 050 00 |a HF5415 |b .B37

• 082 00 |a 380.1/01 |2 19

• 090 __ |a F713.90/E1

• 093 __ |a F713.90 |2 4

• 099 __ |a CAL 0220110132574m

• 100 1_ |a Bartels, Robert, |d 1913-

• 245 10 |a Marketing theory and metatheory.

• 260 __ |a Homewood, Ill., |b R. D. Irwin, |c 1970.

• 300 __ |a ix, 299 p. |b illus. |c 24 cm.

• 500 __ |a "Prepared under the sponsorship of the American Marketing Association."

• 650 _0 |a Marketing.

• 650 _0 |a Metatheory.

• 710 2_ |a American Marketing Association.

• 920 __ |a 222016 |z 1

• 998 __ |a YBU