机读格式显示(MARC)
- 000 00897cam a22003011 4500
- 008 720128s1967 nyuab b 000 0 eng
- 040 __ |a DLC |c ODaWU |d OCoLC |d Uk |d DLC
- 100 1_ |a Ryans, John K. |e comp.
- 245 10 |a World marketing; |b a multinational approach |c [by] John K. Ryans, Jr. [and] James C. Baker.
- 260 __ |a New York, |b Wiley |c [1967]
- 300 __ |a xi, 391 p. |b illus., maps. |c 24 cm.
- 490 0_ |a The Wiley marketing series
- 504 __ |a Includes bibliographies.
- 650 _0 |a International business enterprises.
- 650 _0 |a Market surveys.
- 700 1_ |a Baker, James C., |e joint comp.