机读格式显示(MARC)

• 000 00694cam a2200229 a 4500

• 001 0000374176

• 003 CAL

• 005 20190930093900.0

• 008 730529s1957 nyua b 000 0 eng d

• 010 __ |a 57008623

• 040 __ |a DLC |c DLC |d DLC

• 050 00 |a HF5822 |b .M37

• 090 __ |a F713.80/E6

• 093 __ |a F713.80 |2 4

• 099 __ |a CAL 022007068791

• 100 1_ |a Martineau, Pierre, |d 1905-1964.

• 245 10 |a Motivation in advertising : |b motives that make people buy / |c Pierre Martineau.

• 260 __ |a New York : |b McGraw-Hill, |c 1957.

• 300 __ |a 210 p. : |b illus. ; |c 24 cm.

• 490 0_ |a McGraw-Hill series in advertising and selling

• 650 _0 |a Advertising |x Psychological aspects.

• 920 __ |a 222016 |z 1