机读格式显示(MARC)

• 000 01733nam a2200385 a 4500

• 001 0000373959

• 003 CAL

• 005 20190929111400.0

• 008 041202s2005 ilu b 001 0 eng

• 010 __ |a 2004028760

• 020 __ |a 9781419504570

• 020 __ |a 1419504576 (hardcover)

• 040 __ |a DLC |c DLC |d DLC

• 042 __ |a pcc

• 043 __ |a n-us---

• 050 00 |a HF5415.33.U6 |b B35 2005

• 082 00 |a 658.8/3/0852 |2 22

• 090 __ |a F737.123/E4

• 093 __ |a F737.123 |2 4

• 099 __ |a CAL 022007068662

• 100 1_ |a Bailey, Maria T.

• 245 10 |a Trillion-dollar moms : |b marketing to a new generation of mothers / |c Maria T. Bailey and Bonnie W. Ulman.

• 260 __ |a Chicago : |b Dearborn Trade Pub., |c c2005.

• 300 __ |a xviii, 237 p. ; |c 24 cm.

• 504 __ |a Includes bibliographical references and index.

• 505 0_ |a Taking aim at the mom market -- Talking about my generation -- Working it: mothers in the office -- Baby boomers: parenting pioneers -- Gen X marks the spot -- Generation Y not? -- Silver birds, gilded wallets -- Messages for moms -- Reaching the right moms the write way -- Getting moms buzzing through public relations -- Connecting with moms through brand experiences -- Moms online and unplugged -- Cultural influences in a mom's world -- Opportunities for the future.

• 650 _0 |a Women consumers |z United States.

• 650 _0 |a Mothers |z United States.

• 650 _0 |a Marketing |z United States.

• 650 _0 |a New Age consumers |z United States.

• 700 1_ |a Ulman, Bonnie W.

• 856 41 |3 Table of contents |u http://www.loc.gov/catdir/toc/ecip054/2004028760.html

• 856 42 |3 Publisher description |u http://www.loc.gov/catdir/enhancements/fy0708/2004028760-d.html

• 920 __ |a 222016 |z 1

• 998 __ |a FDU