机读格式显示(MARC)

• 000 01098pam a2200337 a 4500

• 001 0000373768

• 003 CAL

• 005 20190927142300.0

• 008 000828s1995 ilua b 00000 eng d

• 010 __ |a 97005424

• 020 __ |a 0-256-21894-3 (pbk. : alk. paper)

• 035 __ |a CUA000140620

• 040 __ |a DLC |c DLC |d BUPTL

• 050 00 |a HF1416 |b .I54 1995

• 082 00 |a 658.8/48 |2 21

• 090 __ |a F740.2/E11

• 093 __ |a F740.2 |2 4

• 099 __ |a CAL 022000743574

• 245 00 |a International and global marketing : |b concepts and cases / |c [edited by] Taylor W. Meloan, John L. Graham.

• 246 14 |a International & global marketing.

• 250 __ |a 2nd ed.

• 260 __ |a Boston, Mass. : |b Irwin/McGraw Hill, |c 1995.

• 300 __ |a xvi, 439 p. : |b ill. ; |c 24 cm.

• 440 _4 |a The Irwin/McGraw-Hill series in marketing.

• 504 __ |a Includes bibliographical references.

• 650 _0 |a Export marketing.

• 650 _0 |a Export marketing |x Case studies.

• 700 1_ |a Meloan, Taylor W. |0 CAL n2004522514# |7 ba0yba0y

• 700 1_ |a Graham, John L. |0 CAL n2004522269# |7 ba0yba0y

• 920 __ |a 222016 |z 1

• 998 __ |a BUPT