机读格式显示(MARC)

• 000 01131cam a22003134a 4500

• 001 0000373749

• 005 20190927112100.0

• 008 011214s2002 nyua 001 0 eng

• 010 __ |a 2001008245

• 020 __ |a 0471129607 (pbk : alk. paper)

• 040 __ |a DLC |c DLC |d DLC

• 042 __ |a pcc

• 050 00 |a HF5415.1265 |b .B394 2002

• 082 00 |a 658.8/4 |2 21

• 090 __ |a F713/E5

• 093 __ |a F713 |2 5

• 100 1_ |a Bayne, Kim M.

• 245 10 |a Marketing without wires : |b targeting promotions and advertising to mobile device users / |c Kim Bayne.

• 260 __ |a New York : |b J. Wiley, |c c2002.

• 300 __ |a xv, 288 p. : |b ill. ; |c 23 cm.

• 500 __ |a Includes index.

• 650 _0 |a Internet marketing.

• 650 _0 |a Telemarketing.

• 650 _0 |a Internet advertising.

• 650 _0 |a Personal communication service systems.

• 856 42 |3 Contributor biographical information |u http://www.loc.gov/catdir/bios/wiley043/2001008245.html

• 856 42 |3 Publisher description |u http://www.loc.gov/catdir/description/wiley036/2001008245.html

• 856 41 |3 Table of contents |u http://www.loc.gov/catdir/toc/wiley021/2001008245.html

• 920 __ |a 222016 |z 1