机读格式显示(MARC)

• 000 00886nam a2200301 a 4500

• 001 0000374145

• 003 CAL

• 005 20190930090200.0

• 008 910814s1991 nyua b 001 0 eng

• 010 __ |a 91058121

• 020 __ |a 093688908X

• 040 __ |a DLC |c DLC

• 050 00 |a HF5415.32 |b .P57 1991

• 082 00 |a 658.8/3 |2 20

• 090 __ |a F713.5/E120

• 093 __ |a F713.5

• 099 __ |a CAL 022000867350

• 100 1_ |a Piirto, Rebecca, |d 1958-

• 245 10 |a Beyond mind games : |b the marketing power of psychographics / |c Rebecca Piirto.

• 260 __ |a Ithaca, NY : |b American Demographics Books, |c 1991.

• 300 __ |a vi, 263 p. : |b ill. ; |c 24 cm.

• 504 __ |a Includes bibliographical references (p. [252]-255) and index.

• 650 _0 |a Consumer behavior.

• 650 _0 |a Marketing research.

• 650 _0 |a Psychographics.

• 650 _0 |a Market segmentation.

• 920 __ |a 222016 |z 1

• 998 __ |a ECN