机读格式显示(MARC)

• 000 01068cam a2200325 a 4500

• 001 0000374537

• 003 CAL

• 005 20191010145700.0

• 008 941028s1995 enka bf 001 0 eng d

• 010 __ |a 94042550

• 020 __ |a 0077079000 (alk.k paper)

• 040 __ |a DLC |c DLC |d DLC

• 050 00 |a HF5415.123 |b .B37 1995

• 082 00 |a 658.8 |2 20

• 090 __ |a F713.5/E203

• 093 __ |a F713.5 |2 4

• 094 __ |a 29.419 |2 3

• 099 __ |a CAL 022001021828

• 100 1_ |a Barrett, Gavin, |d 1946- |0 CAL n2005013492# |7 ba0yba0y

• 245 10 |a Forensic marketing : |b optimizing results from marketing communication : the essential guide / |c Gavin Barrett.

• 260 __ |a London ; |a New York : |b McGraw-Hill, |c c1995.

• 300 __ |a xxi, 204 p. : |b ill. ; |c 24 cm.

• 490 0_ |a Marketing for professionals

• 504 __ |a Includes bibliographical references (p. 198-200) and index.

• 650 _0 |a Communication in marketing.

• 650 _0 |a Marketing research.

• 650 _0 |a Advertising.

• 650 _0 |a Public relations.

• 830 _0 |a McGraw-Hill marketing for professionals.

• 920 __ |a 222016 |z 1