机读格式显示(MARC)

• 000 00883cam a2200301 a 4500

• 001 0000373870

• 003 CAL

• 005 20190929093300.0

• 008 970527s1998 nyua b 001 0 eng

• 010 __ |a 97021554

• 020 __ |a 0684831910

• 040 __ |a DLC |c DLC |d DLC

• 050 00 |a HF5415.13 |b .S345 1998

• 082 00 |a 658.8/02 |2 21

• 090 __ |a F713.5/E61

• 093 __ |a F713.5

• 099 __ |a CAL 022000919216

• 100 1_ |a Schnaars, Steven P. |0 CAL n2005217647# |7 ba0yba0y

• 245 10 |a Marketing strategy : |b a customer-driven approach / |c Steven P. Schnaars.

• 250 __ |a 2nd rev. and updated ed.

• 260 __ |a New York : |b Free Press, |c 1998.

• 300 __ |a xvi, 216 p. : |b ill. ; |c 24 cm.

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Marketing |x Management.

• 650 _0 |a Strategic planning.

• 650 _0 |a Competition.

• 920 __ |a 222016 |z 1

• 998 __ |a FDU