机读格式显示(MARC)
- 000 00771cam a22002531 4500
- 008 690305s1969 ilua b 000 0 eng
- 040 __ |a DLC |c DLC |d DLC
- 050 00 |a HF5415.2 |b .B58
- 100 1_ |a Bogart, Leo, |e comp.
- 245 10 |a Current controversies in marketing research |c edited by Leo Bogart for the Market Research Council.
- 260 __ |a Chicago, |b Markham Pub. Co. |c [1969]
- 300 __ |a vii, 164 p. |b illus. |c 24 cm.
- 490 0_ |a Markham series in marketing
- 504 __ |a Bibliographical footnotes.
- 650 _0 |a Marketing research.
- 710 2_ |a Market Research Council.