机读格式显示(MARC)
- 000 00779nam a2200253 a 4500
- 008 141022s2008 nju 000 0 eng d
- 100 1_ |a Sexton, Donald E., |d 1943-
- 245 10 |a Trump University branding 101 : |b how to build the most valuable asset of any business / |c Don Sexton.
- 246 31 |a Trump University branding one hundred and one
- 260 __ |a Hoboken, N.J. : |b Wiley, |c c2008.
- 300 __ |a xv, 316 p. : |b ill. ; |c 24 cm.
- 500 __ |a Includes index.
- 650 _0 |a Branding (Marketing)
- 650 _0 |a Brand name products |x Management.
- 650 _0 |a Corporate image.