机读格式显示(MARC)
- 000 00939cam a2200313 a 4500
- 008 761112s1976 ilua b 001 0 eng
- 040 __ |a DLC |c DLC |d DLC
- 050 00 |a HF5415.2 |b .B56
- 099 __ |a CAL 022003153364
- 245 10 |a Essentials of consumer behavior / |c Carl E. Block, Kenneth J. Roering.
- 260 __ |a Hinsdale, Ill. : |b Dryden Press, |c c1976.
- 300 __ |a xv, 414 p. : |b ill. ; |c 24 cm.
- 500 __ |a "Based on Engel, Kollat, and Blackwell's: Consumer behavior."
- 504 __ |a Includes bibliographical references and index.
- 650 _0 |a Consumer behavior.
- 650 _0 |a Marketing research.
- 700 1_ |a Roering, Kenneth J.
- 700 1_ |a Engel, James F. |t Consumer behavior.