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• 000 00933nam a22003257a 4500

• 001 0000373688

• 003 CAL

• 005 20190927094500.0

• 008 821112s1976 ilua b 001 0 eng

• 010 __ |a 75021743

• 020 __ |a 0872510190

• 035 __ |a (OCoLC)1887075

• 035 __ |a 785397

• 040 __ |d NIC |c LJUZC

• 050 00 |a HF5826.5 |b .B37

• 082 0_ |a 659.1/1

• 090 __ |a F713.8/E15

• 093 __ |a F713.8 |2 4

• 099 __ |a CALB022011242309

• 100 1_ |a Barban, Arnold M.

• 245 10 |a Essentials of media planning : |b a marketing viewpoint / |c Arnold M. Barban, Stephen M. Cristol, Frank J. Kopek [i.e. Kopec]

• 260 __ |a Chicago : |b Crain Books, |c c1976.

• 300 __ |a viii, 86 p. : |b ill. ; |c 22 cm.

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Advertising media planning

• 650 _0 |a Marketing

• 700 1_ |a Cristol, Steven M.

• 700 1_ |a Kopec, Frank J.

• 920 __ |a 222016 |z 1

• 998 __ |a TSU