机读格式显示(MARC)

• 000 00827nam a2200277 a 4500

• 001 0000353155

• 003 CAL

• 005 20180613152400.0

• 008 980304s1999 nyua b 001 0 eng

• 010 __ |a 98016307

• 020 __ |a 0195125738(alk. paper)

• 040 __ |a DLC |c DLC |d NhCcYBP |d CVU

• 090 __ |a F713.50/E19

• 093 __ |a F713.50 |2 4

• 099 __ |a CAL 022004144230

• 100 1_ |a Jagpal, Sharan, |d 1947-

• 245 10 |a Marketing strategy and uncertainty / |c Sharan Jagpal.

• 260 __ |a New York : |b Oxford University Press, |c 1999.

• 300 __ |a xvii, 334 p. : |b ill. ; |c 25 cm.

• 504 __ |a Includes bibliographical references (p. 315-323) and indexes.

• 650 _0 |a Marketing.

• 650 _0 |a Strategic planning.

• 650 _0 |a Marketing |x Management.

• 650 _0 |a Marketing |x Decision making.

• 920 __ |a 222016 |z 1

• 998 __ |a SHCD