机读格式显示(MARC)
- 000 00859cam a2200301 a 4500
- 008 031213s1967 maua b 001 0 eng
- 035 __ |a (Sirsi) nk 2003006321
- 040 __ |a DLC |c DLC |d DLC
- 099 __ |a CAL 022004024609
- 100 1_ |a Robinson, Patrick J.
- 245 10 |a Personal selling in a modern perspective
- 260 __ |a Boston : |b Allyn and Bacon, |c c1967.
- 300 __ |a xviii, 341 p. : |b ill. ; |c 24 cm.
- 490 0_ |a Marketing Science Institute. Series of books
- 504 __ |a Includes bibliographical references (p. 319-330) and index.
- 710 2_ |a Marketing Science Institute.