机读格式显示(MARC)

• 000 00899cam a2200313 a 4500

• 001 0000373648

• 003 CAL

• 005 20190926142400.0

• 008 740426c19741975njua b 000 0 eng

• 010 __ |a 74008483

• 020 __ |a 0131723200

• 035 __ |a 74008483

• 040 __ |c SCT

• 050 00 |a HF5415 |b .G57

• 082 00 |a 658.8 |2 21

• 090 __ |a F723/E1

• 093 __ |a F723 |2 3

• 099 __ |a CAL 022000794405

• 100 1_ |a Goble, Ross Lawrence. |0 CAL n2005087235# |7 ba0yba0y

• 245 10 |a Controversy and dialogue in marketing |c [and] Roy T. Shaw.

• 260 __ |a Englewood Cliffs, N.J., |b Prentice-Hall |c [1974, c1975]

• 300 __ |a xvi, 432 p. |b illus. |c 23 cm.

• 504 __ |a Includes bibliographical references.

• 650 _0 |a Marketing

• 650 _0 |a Consumers

• 650 _0 |a Marketing |x Social aspects

• 700 1_ |a Shaw, Roy Thomas, |d 1916- |0 CAL n2004378982# |7 ba0yba0y

• 920 __ |a 222016 |z 1

• 998 __ |a SCT