机读格式显示(MARC)

• 000 00980nam a2200289 i 4500

• 001 0000378822

• 005 20191127164500.0

• 008 191127s1999 enka b 001 0 eng d

• 020 __ |a 1841160423

• 040 __ |a JLUZC |b eng |c JLUZC |e rda

• 090 __ |a F713.56/E16

• 093 __ |a F713.56 |2 5

• 100 1_ |a Franzen, Giep. , |e author.

• 245 10 |a Brands & advertising : |b how advertising effectiveness influences brand equity/ |c Giep Franzen.

• 246 31 |a how advertising effectiveness influences brand equity

• 264 _1 |a : |b Admap Publications, |c 1999.

• 300 __ |a 395pages : |b illustrations ; |c 25cm.

• 336 __ |a text |2 rdacontent

• 337 __ |a unmediated |2 rdamedia

• 338 __ |a volume |2 rdacarrier

• 504 __ |a Includes biliographical reference (pages328-379) and index.

• 650 _0 |a Brand name products

• 650 _0 |a Branding (Marketing)

• 650 _0 |a Advertising

• 650 _0 |a AdvertisingBrand name productsEvaluation

• 650 _0 |a Consumer behaviorResearch

• 920 __ |a 222016 |z 1