机读格式显示(MARC)

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• 005 20191126094000.0

• 008 720218s1965 nyu b 000 0 eng

• 035 __ |a (DLC) 64066043

• 010 __ |a 64066043

• 015 __ |a GB65-14824

• 035 __ |a (OCoLC)245274

• 040 __ |a DLC |c ODaWU |d OCoLC |d Uk |d DLC

• 042 __ |a premarc

• 050 00 |a HF5415 |b .H178

• 082 0_ |a 658.801

• 090 __ |a F713.5/E210

• 093 __ |a F713.5 |2 5

• 100 1_ |a Halbert, Michael.

• 245 14 |a The meaning and sources of marketing theory.

• 260 __ |a New York, |b McGraw-Hill |c [1965]

• 300 __ |a 330 p. |c 25 cm.

• 490 0_ |a McGraw-Hill Marketing Science Institute series

• 504 __ |a Bibliography: p. 295-315.

• 650 _0 |a Marketing.

• 920 __ |a 222016 |z 1