机读格式显示(MARC)

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• 001 0000223387

• 003 CAL

• 005 20121102152500.0

• 008 071015s2008 nyu b 001 0 eng

• 010 __ |a 2007041917

• 020 __ |a 9781416570967

• 035 __ |a .b65877573

• 040 __ |a DLC |c DLC |d BTCTA |d BAKER |d YDXCP |d JRZ |d C#P |d BWX |d ILC |d BUR |d VP@ |d UtOrBLW

• 050 00 |a HF5718 |b .G65 2008

• 082 00 |a 658.4/5 |2 22

• 090 __ |a F715.4/E2

• 093 __ |a F715.4 |2 4

• 099 __ |a CAL 022011318011

• 100 1_ |a Goldstein, Noah J.

• 245 10 |a Yes! : |b 50 scientifically proven ways to be persuasive / |c Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini.

• 246 00 |a Yes! fifty scientifically proven ways to be persuasive.

• 250 __ |a 1st. hardcover ed.

• 260 __ |a New York : |b Free Press, |c 2008.

• 300 __ |a xii, 258 p. ; |c 21 cm.

• 504 __ |a Includes bibliographical references (p. 233-246) and index.

• 520 __ |a Presents dozens of surprising discoveries from the science of persuasion in short, insightful chapters that you can apply immediately to become a more effective persuader.

• 650 _0 |a Business communication.

• 650 _0 |a Persuasion (Psychology)

• 650 _0 |a Marketing.

• 650 _0 |a Interpersonal communication.

• 700 1_ |a Martin, Steve J.

• 700 1_ |a Cialdini, Robert B.

• 920 __ |a 222016 |z 2