机读格式显示(MARC)
- 000 00786cam a2200277 a 4500
- 008 721215s1973 nyua b 001 0 eng
- 024 8_ |a 06045878X : |c 150.00
- 040 __ |a DLC |c DLC |d DLC
- 050 00 |a HF5415.13 |b .S43
- 099 __ |a CAL 022007113512
- 100 1_ |a Seibert, Joseph C.
- 245 10 |a Concepts of marketing management / |c Joseph C. Seibert.
- 260 __ |a New York : |b Harper & Row, |c c1973.
- 300 __ |a x, 566 p : |b ill. ; |c 24 cm.
- 440 _0 |a Series in marketing management
- 504 __ |a Includes bibliographical references and indexes.
- 650 _0 |a Marketing |x Management.