机读格式显示(MARC)
- 000 01125cam a2200325 a 4500
- 008 080504r20061998cc a b 000 0 eng d
- 040 __ |a ZSU |c ZSU |d SCT
- 099 __ |a CAL 022000400842 |a CAL 022000400846 |a CAL 022000510331
- 245 00 |a International and global marketing : |b concepts and cases / |c [edited by] Taylor W. Meloan, John L. Graham = 国际市场营销学 / 泰勒 W. 米洛安, 约翰 L. 格雷厄姆著.
- 260 __ |a 北京 : |b 机械工业出版社, |c 2006.
- 300 __ |a xx, 439 p. : |b ill. ; |c 26 cm.
- 500 __ |a "中国人民大学工商管理学院策划"--cover page.
- 504 __ |a Includes bibliographical references.
- 534 __ |p Reprint. Originally published: |c Boston, Mass. : Irwin/McGraw Hill, c1998. |z 0256218943.
- 650 _0 |a Export marketing.
- 650 _0 |a Export marketing |x Case studies.
- 700 1_ |a Meloan, Taylor W.
- 700 1_ |a Graham, John L.