机读格式显示(MARC)
- 000 00770nam a2200277 a 4500
- 008 820625s1982 txua b 00110 eng
- 050 00 |a HF5415.2 |b .P46 1982
- 099 __ |a CAL 021999658524
- 100 1_ |a Peterson, Robert A., |d 1944- |0 CAL n2004517648# |7 ba0yba0y
- 245 10 |a Marketing research / |c Robert A. Peterson.
- 260 __ |a Plano, Tex. : |b Business Publications, |c 1982.
- 300 __ |a xvi, 679 p. : |b ill. ; |c 25 cm.
- 504 __ |a Includes bibliographies and index.
- 650 _0 |a Marketing research.