机读格式显示(MARC)

• 000 00813cam a2200301 a 4500

• 001 0000373861

• 003 CAL

• 005 20190929090600.0

• 008 761023s1977 nyua b 001 0 eng

• 010 __ |a 76049465

• 020 __ |a 0884053482

• 020 __ |a 0884053377 (pbk.)

• 040 __ |a DLC |c DLC

• 050 00 |a HF5415.15 |b .H56

• 082 0_ |a 658.5

• 090 __ |a F273.2/E13

• 093 __ |a F273.2 |2 4

• 099 __ |a CAL 022004069927

• 100 1_ |a Hise, Richard T.

• 245 10 |a Product/service strategy / |c Richard T. Hise.

• 260 __ |a [New York] : |b Mason/Charter, |c 1977.

• 300 __ |a xii, 305 p. : |b ill. ; |c 21 cm.

• 490 0_ |a Priorities in marketing series

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Product management.

• 650 _0 |a New products.

• 920 __ |a 222016 |z 1

• 998 __ |a XMU