机读格式显示(MARC)

• 000 01314nam a2200337 a 4500

• 001 0000378844

• 003 CAL

• 005 20191128142800.0

• 006 m_ d

• 007 cr cn-

• 008 010315s1999 enk 001 0 eng d

• 020 __ |a 058535703X (electronic bk.)

• 040 __ |a N$T |c N$T |d OCLCQ

• 050 14 |a HD69.B7 |b .M37 1999eb

• 090 __ |a F272.3/E3

• 093 __ |a F272.3 |2 4

• 099 __ |a CAL 0220110202243m

• 100 1_ |a Mariotti, John.

• 245 10 |a Smart things to know about brands & branding |h [electronic resource] / |c John Mariotti.

• 246 30 |a Smart things to know about brands and branding

• 260 __ |a Oxford : |b Capstone Pub., |c c1999.

• 300 __ |a x, 230 p. ; |c 21 cm.

• 500 __ |a Includes index.

• 533 __ |a Electronic reproduction. |b Boulder, Colo. : |c NetLibrary, |d 2001. |n Available via World Wide Web. |n Access may be limited to NetLibrary affiliated libraries.

• 650 _0 |a Business names |x Brand names |x Development.

• 650 _0 |a Brand name products |x Research, Industrial |x Development.

• 710 2_ |a NetLibrary, Inc.

• 776 1_ |c Original |z 1841120391

• 856 40 |3 Bibliographic record display |u http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=18914 |z An electronic book accessible through the World Wide Web; click for information

• 920 __ |a 222016 |z 1

• 998 __ |a SJT